Heart to Start PDF/EPUB È Heart to PDF \

Heart to Start Raw and honest account of Derek's amazing career so far An excellent illustration of the failures an entrepreneur must go through in order to prove oneself and a great guide on how to take action on an idea Inspiring entrepreneur Derek Handley takes you deep inside the entrepreneurial mindset showing how this can be applied to anyone's ideas projects and dreamsThis book is part memoir describing how Derek became an entrepreneur at a very young age and the ventures people risks challenges wins and losses he's been through over the years It's exciting stuff and charts the progress of several start ups Derek founded It's a funny endearing and inspirational look into the mind of someone who began trading in Tamagotchis as a teenager and who'd lost hundreds of thousands by the time he was 22 years oldIt also outlines Derek's recent involvement in The B Team a global leadership group led by Sir Richard Branson focused on new models of business for a sustainable and prosperous 21st centuryThe book includes an invaluable action oriented field guide to the practical process of turning your ideas and dreams into reality Written by someone who has been through the process of turning ideas into companies against the odds many times it's very easy to read with lots of tips and insights on how to deal with failure repeatedly and ultimately suceed The practical methods examples cases philosophy and guidance in this book will turn dreams into reality through the development of an entrepreneurial attitude enabling you to become your bestBuy this book if you want to Build a dream you're struggling to make happenStart a company project or idea but not sure how touit your job to do something meaningful to you Do bold things you're too scared to do because of what others might thinkPlan your life on a bigger scale but have no idea where to start Discover what life you're here to live Heart to Start reminds me that dreams do come true if you believe in it and act on it It's already becoming a clichè but it's true If you like to read biographies and self help books you might find that most of the things written there you have already read somewhere else One of the things I like about the book is his tone of humility and integrity It seems to me that he has been reflecting inwards and tapping into the spiritual knowledge You need a lot of those if you are a visionary Wow Just actually wow I had never heard of Handley or his business before But his story is amazing It tells of believing Of starting Of succeeding Of failing Of starting again Of succeeding Of failing again Of this continuous process Of making a decision to follow a new path Of following your true self Of being greedy Of being self less And all of this so honest It gives you a framework to do what you want to do But it answers no uestions you might have about what is the right path Truly truly amazing and inspirational A book everyone needs to read now Review originally appeared on wwwlovewordsmusiccomI first met Kiwi entrepreneur and social change maker Derek Handley in the early 2000s when we were party mad 20 somethings downing champagne and mojitos or Manhattans if you’re Derek at Auckland’s Crow Bar At the time I owned a model and talent agency and our wider group had that glorious unbreakable optimism of youth—we felt like we owned the world But what most of us didn’t realise while we were getting into mischief and staying up half the night Derek included was that Derek had almost been bankrupted and between drinks was feverishly masterminding global technology ideas In 2009 he sold his company The Hyperfactory to US company Meredith Corporation for an undisclosed sum Oh and bought half of Crow Bar—just for kicksDerek thinks in big pictures I remember a meeting we had at Clooney’s Tony Stewart’s old bar Match Bar downstairs from Nova Models about SMS marketing in relation to Cadbury Dream Model Search a televised event I owned and ran the precursor to Next Top Model I left the meeting not uite grasping the gist of what this uietly spoken tornado had outlined It wasn’t until last week when I read his memoir Heart to Start Random House NZ 2013 that I realised it is his nature to think of the big enormous picture He was one of the first to understand the importance and value of SMS marketing but it took the rest of the world and me some time to catch upNow that I’ve disclaimed my personal connections I can get on to reviewing his book Heart to Start The story of a global start up plus a guide for turning your ideas into action Random House NZ 2013 Derek sent me a copy last year after a chance late night encounter in Ponsonby At the time I was immersed in my Master of Creative Writing at Auckland University working on my own first bookFirstly the book feels deliciously worthy in your hands—the gloss title is embossed on matt brown manila card just like I imagine the brown paper he spread on the wall of his Anzac Ave apartment in 2000 trying to mind map the next ten years of technology and where he came up with the ideas for Feverpitch and The Hyperfactory“If they say life doesn’t come down to moments let me tell you they are lyingwhen you get presented with these moments and you are ready to live them let me suggest that what matters above all is that you put your undivided energy and consciousness into them with confidence and optimism and that you expend every ounce of spiritual mental and physical capacity you have to come out the other side with the outcome you want” 199Derek is a good writer and the book rockets along at a great pace keeping the reader intrigued He’s not afraid of disclosing his failures and weaknesses or of sharing his methods He’s well read there are some great uotes from Emerson Goethe Martin Luther King Oscar Wilde Newton Napoleon and some cool cultural references grounding his story in place and timeThe book is a biography of his determination—or obsessions—throughout his life At five it was football; at 15 it was reselling game consoles; at 16 the stockmarket; and the rest—Feverpitch The Hyperfactory—has been widely publicised What the book gives readers that isn’t published in newspaper or magazine interviews is a detailed account of the lurching rollercoaster ride from losing everything to finding and developing The Big Ideas right through to its sale and figuring out what’s nextFor those entrepreneurial spirits out there Derek includes a 60 page field guide outlining how to turn ideas into action—perfect for the beginner entrepreneur or people of any age wanting to kick start their life career or businessWhat I didn’t expect was for Heart to Start to issue me a call to action—not a blatant one but one set by example Derek is one of the new generation social entrepreneurs—a man who wants to do business and do good He worked with Sir Richard Branson on the B Team and has created the Aera Foundation to unite profit and purpose through entrepreneurship It got me thinking about my own business ideas and projects and how can I build in a social aspect allowing me to do my part in addressing social economic and environmental issues He also inspired me to step away from the computer and take time with pen and paper to think about the big picture You’ve got to know what you’re aiming for right?Heart to Start was a great read and would make a fantastic giftKindle Edition available on Or buy your copy from Whitcoulls and Book DepositoryLook out for my interview with Derek in The Heart of the Matter my column in April 2016’s North South magazine on shelves late March

About the Author: Derek Handley

Derek Handley is a New Zealand entrepreneur speaker and the founding CEO of The B Team; a not for profit initiative to create a future where the purpose of business is to be a driving force for social environmental and economic benefit co founded by Sir Richard Branson Jochen ZeitzHe is a Sir Peter Blake Trust Leader KEA World Class New Zealander and was the Ernst & Young Young Entrepreneur

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